Based on an analysis of brand evaluation in terms of marketing, th is paper introduces fuzzy method in evaluation of brand value so as to help improve the management of brand assets.

本文侧重分析从营销角度进行的品牌评估，采用模糊综合评价方法，评估企业品牌价值，帮助企业提高品牌资产管理工作。

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This fundamental shift in brand evaluation behavior should change the way we view awareness and the value we place on it.

FORBES: Why Awareness Doesn't Matter Much Anymore