They do so by taking their higher discount rate from the money market, where people exchange future money for present money, and vice versa.

他们从货币市场中采用更高的折现率，在那里人们将现在与未来的钱进行交换。

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Discount carriers control a fifth of the market in the us and Europe and are expanding quickly in China and south-east Asia amid industry-wide deregulation.

廉价航空公司控制着美欧五分之一的航空市场，同时由于航空业普遍解除管制，它们正迅速在中国和东南亚地区扩张。

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"You're buying the market at a pretty steep discount," Fridson says.

“你既然在市场上买了一个相当厉害的折扣，”Fridson说。

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It may seem like a strange move but by partnering with a traditional organisation, the social network could appear to have more long-term appeal and relevance than some other players in the discount market.

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Ibbotson tries to profit off the discount the market accords low-liquidity stocks by screening every six months or so for companies that have reported positive earnings over the previous year and that he expects to do so again.

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The payment is a 30% discount to the market value of his stake, not including the cost of the 10-year waiting period, which was based on an outside financial firm's assessment of fair value because there are some restrictions on his stock, it said.

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