It is not at all clear why the costs of serving a highly loyal customer should in principle be different from those of serving any other type of repeat customer.

为什么服务一个高度忠诚的顾客的成本原则上与服务其他类型的回头客的成本是不同的，这一点完全不清楚。

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The basic idea service marketing is that the enterprise realizes to improve management and the long-term profit through enhancing the degree of customer satisfaction and winning the loyal customer.

服务营销的基本理念是通过提高顾客满意度，赢得顾客忠诚，最终实现企业经营绩效的改进和企业长期利润的增长。

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Customer's loyalty theoretical research proves that the loyal customer is the source of enterprise's profit.

顾客忠诚度理论研究证明，忠诚的顾客是企业利润的来源。

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The retailer even executes a transaction flagged off by the fraud detection vendor as possible fraud if the risk involved is small and the customer is loyal.

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So a valuation would hone in on the historical profit of the practice and try to project forward how large and loyal the customer base is.

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But, from the perspective of this loyal customer, it is another case of Starbucks breaking faith.

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