Time preference: the degree to which people prefer to consume sooner rather than later; a gauge of people's impatience to receive enjoyments.
时间偏好：人们的消费意愿宜早不宜迟的程度，衡量人们对于享乐的渴望程度。
Targeted Beijing Forestry University students as objects, the article explores students consume behavior and discusses the relationship between personality and brand preference.
以北京林业大学学生为对象，研究大学生消费行为，探讨性格与品牌偏好的关系。
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