To promote itself in reality life, online glasses retailer Warby Parker launched the Warby Parker ClassTrip, an old yellow school bus retrofitted as a Warby Parker show room and taking a six-month cross-country road trip to nine cities.
And on top of it was the more graspable everyday bewilderment of a sick child: the humiliation of being suddenly removed from class, the disappointment of missing a trip to the IMAX theater or to the rain-forest exhibit at Moody Gardens, the growing awareness of a defining and isolating vulnerability.
Our plebe year, our parent-teacher week, we ended up taking, for the first time ever, the entire plebe class to New York City for a field trip on 20 buses with no chaperones.