The brand marketing needs an organic integration of the idea, the strategy and the tactic.

品牌营销需要理念、战略和战术等三个层面的有机结合。

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Therefore, enterprises pay more and more attention to the utilization of the brand marketing strategy.

因此，企业愈来愈重视对品牌营销战略的运用。

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Nowadays, UNIRIHO is actively promoting the brand marketing system of its products in the China market.

如今，联祥瑞积极推动公司产品在中国市场的品牌营销体系。

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While the former position focuses on all that big data has to offer, the latter focuses on increasing consumer emotional involvement in the brand through social media and content marketing stories as well as on weaving the brand storyline into offline brand experiences and marketing initiatives.

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But he has won his first power struggle with the resignation of Ron Zarralla, the president of North American operations and apostle of the despised brand marketing.

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The campaign has garnered tremendous social buzz and earned media, giving the brand an immense marketing bang, all with relatively modest investment. (By the way, the two most honest cities in the latest tracking were Salt Lake City and Oakland.).

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