Similarly, Levi Strauss with more than 10 times theannualrevenue of Patagonia has embraced Chouinard's efforts to set data-driven benchmarks for improving apparel makers' environmental practices.
The forgone revenue from these benefits is currently costing more than a trillion dollars a year, approximately 40% of theannualrevenue currently collected by the federal government.
The Kauffman Foundation published a report in support of this analysis earlier this year, claiming the initiative would boost annual startup equity activity by 50 percent more than theannualrevenue loss to the Treasury.