It's just that, you know, when, you know, after horses have gone through the surgery, you can't say to a horse, well, you know, lie in bed for six weeks and you'll be okay.
"Even when confronted with countless examples of offensive, dumb or clueless content that's gone viral, most people think it just won't happen to them, that what they say isn't significant enough to even get attention, " said Michael Fertik, founder and CEO of Reputation.com.