Macro structure is the higher level semantic structure of a text.
宏观结构是篇章的高层次语义结构。
This paper is within the domain of the academic discipline and mainly focuses on the macro-structure, that is, the patterns of text organization of English advertisements.
本文从学术的视角出发，主要研究广告语篇的宏观结构即英文广告的篇章组织模式。
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