In light of the different text-types of the source language, the present paper focuses on discussing the application of puns in advertisement, journalese and jokes and riddles.

在英汉互译实践中，本论文针对源语的不同文体，着重讨论双关语在广告、新闻、幽默谜语等体裁中的运用。

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This model is tested for its validity by applying it to the textual analysis of an evocative text (an advertisement) with the aim of highlighting points of correspondence and divergence.

可以将其应用到广告语篇分析中，显现对应与不对应与之处，以检测此模式有效度。

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Pun is used frequently in advertisement text, which has four types: idiom pun, commercial brand pun, polysemy pun and homophone pun.

双关语在广告中使用频繁，可分为四类：熟语双关、品牌双关、语义双关以及谐音双关。

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Specifically, the company purchasing a PPC campaign pays the advertising publisher every time an advertisement, such as a text link or banner, receives a click.

FORBES: The Pay Per Click Model: Grey Line of Legality

With text messaging, applicants can text a phone number listed, for example, on a bus advertisement and immediately receive a link to job openings.

WSJ: How Your Smartphone Could Get You a Job

The text of the commandments was to have been displayed as part of an advertisement funded by a local businessman - with the slogan "Meditate on these principles to live by".

BBC: Ten commandments 'advert' ban remains