Evan Smith, editor of Texas Monthly Magazine, says that less than 10 percent number comes from traditional polls.

NPR: Friedman Shakes Up Texas Governor Race

"If he tells me he's sold 200 T-shirts, I know it's more like 20, " Ms. Padget told Texas Monthly magazine.

WSJ: Texas Flimflam Artist Dies at 88

Mr. EVAN SMITH (Editor, Texas Monthly Magazine): And many of the people voting for Kinky are people who have never voted before because they don't like to play in the traditional game of politics, or they're young people who'll be voting for the first time.

NPR: Friedman Shakes Up Texas Governor Race