He had been an endowed marketing professor at the University of Georgia's Terry College of Business.

CNN: Authorities: Body of UGA professor identified

Athens-Clarke County police said they have local, regional and national alerts out for George Zinkhan, 57, an endowed marketing professor at the school's Terry College of Business.

CNN: Georgia professor sought in shooting death of wife, two others

In another echo of MBAs, some schools are offering distinctly specialist business tuition: the University of Georgia's Terry College of Business offers a program for would-be music industry executives, while Lehigh University runs a popular course combining business and computer science.

CNN: Starting out young