But it wants to raise its brand recognition — it's introducing an affordable smartphone that it hopes will "democratize" that technology — and make Huawei a household name.
不过华为想要提升其品牌认知度——它正在推介一款价格实惠的智能手机，希望能够使技术“大众化”——同时让华为成为家喻户晓的名字。
A good outward appearance, a exquisite package, a special name, a trademark with exquisite quality, unique technology and fine service will make it successful, and become the name brand.
良好的外观、精巧的包装、特别的名称、商标加上高雅的品质和独特的技术、优质的服务就会脱颖而出，成为名牌。
The bidding strategy of CGGC as follow: cost keep ahead, technology led, base area, union stratagem, brand name and good faith, industrial policy.
即葛洲坝集团应采取以下竞争战略：成本领先战略、技术领先战略、根据地战略、联合战略、品牌+诚信战略、产业目标战略。
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