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Maybe tech behemoths like IBM and Microsoft will add SMMPs to their comprehensive enterprise software offerings.
FORBES: Salesforce Buys Buddy Media
Stacking Up Over the past 20 years Oracle has beaten rival tech behemoths in all but earnings-per-share growth.
FORBES: Irreplaceable?
Over the past decade, other tech behemoths such as Microsoft Corp.
WSJ: Apple to Pay Dividend, Plans $10 Billion Buyback
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