"I think that our study points to ferroportin as a target for the development of cancer drugs.

VOA: standard.2010.08.05

Another reason for worry is Novartis' cox-2 study, Target.

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She told BBC News that the study's target audience included people who had not engaged with environmental issues in the past because it had "all been a bit guilt-filled and full of doom and gloom".

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According to their study, hitting this target will require a 50% annual increase in agricultural investment starting now.

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