Marketing goals in the past: create brand awareness, target mass media, interrupt and repeat.

过去的市场推广目标：建立品牌关注、定位大众媒体，并不断重复此过程。

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A product focusing on a specific target market contrasts sharply with one following the marketing strategy of mass marketing.

针对某特定目标市场的产品和遵循大众营销战略的产品形成鲜明对比。

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Adoption is typically slow, and if your target audience is small, your effort may never gain enough critical mass to be of value to an organization.

推广通常是很慢的，如果您的目标受众很小，您的努力可能永远无法获得足够证明它对组织有价值的证据。

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Whether to offer face-to-face advice is, in fact, a fiercely debated issue among financial institutions that target the mass affluent.

ECONOMIST: Banking for the well-off

While just 12% of employers said they reward or penalize based on target body mass index or cholesterol levels, an additional 16% plan to do so in 2012.

FORBES: Employers Ramp Up Wellness Penalties

Some chains, such as Target, an American mass-merchandiser, compete against Wal-Mart with a more carefully edited selection of goods and employ top designers for some own-label goods.

ECONOMIST: Competition in your local supermarket is getting vicious