Counterfeit goods don't simply exist on Taobao Marketplace.

假冒伪劣商品不只出现在淘宝集市。

youdao

Taobao Marketplace and Tmall, in particular, link farmers directly with urban life.

尤其是淘宝和天猫，使农民直接和城市生活相连。

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Its rivals, including Taobao. com – China's largest consumer-to-consumer online marketplace – and Dangdang – China's largest online bookseller – are also in the hunt.

它的竞争对手——包括国内最大的消费者对消费者购物平台淘宝网和国内最大的网上书店当当网——也加入了角逐。

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At home in China, Mr. Ma is trying to stay ahead of the game as competition rises for the first time against his massive online shopping sites, Taobao Marketplace and Taobao Mall, which rival eBay.com in terms of transaction value.

WSJ: 12 Executives to Watch in the New Year

E-commerce marketplace Taobao has worked with rights holders to ban some counterfeit goods from sale and has promised to further simplify its complaint procedures.

BBC: Screen grab of Gougou message on site

Credit Suisse has taken an ambitious shot at what China will look like in 2015, in a 150-page report, and their call is that the fastest-growing business sector will be surprise, surprise e-commerce, led by the dominant online marketplace Taobao of Alibaba Group.

FORBES: The Biggest Winner In China In 2015? E-Commerce.