On opening day Friday, shoppers at the Taobao Mall on the Chinese capital's east side were test-sitting sofas and flipping through channels on big-screen TVs.

周五开张那天，购物者将去中国首都北京东面淘宝商城考察沙发和在大屏幕电视上浏览分类。

youdao

Over the years the Taobao in constant progress, to meet the growing consumer demand and efforts, Taobao Mall was founded, to meet consumer demand for the brand more.

多年以来淘宝都在不断进步，为满足消费者日益增长的消费需求而努力，淘宝商城的成立，满足了更多消费者对品牌的需求。

youdao

Although Taobao and its sister site Taobao Mall, where only professional sellers are allowed, somewhat resemble eBay and Amazon, their executives have a grander ambition.

ECONOMIST: Chinese internet companies

Vipshop has never been profitable and faces competition from other online retailers like Taobao Mall, 360Buy and Dangdang, which adds to the hurdles the company must overcome to win investors.

WSJ: Waiting in the Wings, 5 IPOs

"We felt that working with Taobao Mall offered the best approach to reaching out to more consumers because it is so clearly the most influential online business-to-consumer sales channel, " said Christophe Bezu, chief e-commerce officer for Adidas, in an email.

CNN: Big brands tap into China's online habits