We're already discovering and talking about products on social media, and four out of five people say that posts from friends directly influence buying decisions.

人们早就开始在社交网站上发现和讨论产品了，有五分之四的人表示朋友发的帖子会直接影响他们的购买决定。

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Dell, he says, gained a lot of goodwill when it started talking openly about its products' technical problems, such as exploding laptop batteries.

他提到“开诚布公可以制造信赖”，Dell(戴尔)就通过与用户公开讨论其产品的技术问题，比如说戴尔爆炸的笔记本电脑电池，赢得一片好评。

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It's now fairly easy for customers to learn almost everything they need to know about your products without talking to your sales force.

现如今消费者不需要和他的销售团体交流就可以很容易很清楚的了解到几乎是所有关于产品的事情。

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But people do put Apple, Google, Amazon and Facebook in the same sentence or article when talking about products, companies, brands and product introductions.

FORBES: Is Apple Really a "Has Been" Technology Titan?

When customers are talking about your products or services where are they discussing it and who are they influencing?

FORBES: Finding Influencers and Influential Events On The Social Web

Not long after launching in 2005, Minkoff noticed that users on the Purse Forum blog were talking about her products and what worked.

CNN: Social media bring fashion to the masses