His new book, and Then There's This: How StoriesLiveand Die in Viral Culture, is a critical takedownof the Internet-Media Complexand our unhealthy obsession with memes of the moment.
Scott obtained the copyright to the video from his classmate and, as the new copyright owner, sent copyright takedown notices in an effort to scrub the video from the Internet.
He is the cunning villain inTakedown, the bestselling book by a New York Times reporter and a cover-boy sleuth who collaborated to engineer his capture.