Your ad must attract attention, stimulate consumers' interest, create a desire for your product, and motivate people to take action to buy your product.

你的广告必须能吸引注意力，激发消费者的兴趣，令人产生对你产品的欲望，并激励人们采取行动来购买你的产品。

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"I also see a lot of actors today who will have the desire to take advantage of this technology: to have their likeness captured and stored for future content," says Cloyd.

克洛伊德说：“我也注意到现在有很多演员希望利用这项技术将自己的肖像捕捉下来，储存起来，以备将来使用。”

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The Sotheby's auction represents a break with tradition that aims to take advantage of wealthy individuals' desire for trophy objects, whether homes, art or jewels.

苏富比的拍卖会是对这一传统的背离，为的是迎合富有的个人利用物品来彰显成功的意愿，不管这物品是房屋、艺术品还是珠宝。

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But Dr Mahathir is evidently prepared to let Islamic solidarity take second place to a pragmatic desire for Malaysia to become a host for international sporting events.

ECONOMIST: Malaysia

Wanting to share his experience with novice and advanced trekkers, Shrimpton created the Trek Nepal app as a guide for those with the desire to the take on the challenge.

FORBES: The New Travel Technology: Niche Destination Apps

Take this interpretation for a test drive: Toms satisfy a powerfully consistent desire among consumers concerned with casually signaling personal authenticity through footwear.

FORBES: Toms Shoes: a Doomed Vanity Project?