This is why the ego is forced to shift ceaselessly from one goal to another, so that you will continue to hope it can yet offer you something. T-8.

为此之故，小我不得不持续不断地转移目标，使你继续怀着希望，期待它有一天会带给你一些东西。

youdao

Well worth it, says Godin, who isn't short on ego.

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