System of Brand Strategy Management; Tsingtao Beer; Brand Management.
品牌战略管理体系；青岛啤酒；品牌管理。
Company since its inception, always with "delicate, quality, continuous improvement" quality policy for center of brand strategy, and constantly improve the quality management system.
公司自创建以来，始终围绕以“精致、品质、持续改进”的质量方针为中心的品牌战略，不断完善健全质量管理体系。
Exactly proceed from this, the text combines some particularity of enterprise's operation of the real estate, plan to construct enterprise's brand management strategy system of a real estate.
正是从这一点出发，本文结合房地产企业运作的一些特殊性，构建了一个房地产企业品牌经营战略体系。
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