Another entrant, Jolla, says its 'Sailfish' platform is a second-generation operating system like BlackBerry's BB10 and iseasytouse because it has a gesture-based user interface and is designed to avoid patent litigation.
Thanks to that and Advair's nifty delivery system--a plastic purple puck that iseasyto use--the drug has moved far beyond a narrow audience of severe asthma patients to reach those with mild cases and nonasthmatics who simply have a bad bronchial cough.