Nielsen's online post-game survey found 43% of participants said Hyundai's Super Bowl ads improved their opinion of the brand.

尼尔森在线公司赛后调查发现，43%的参与调查者认为现代汽车在超级碗比赛的广告使他们的品牌选择变得更好了。

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According to the survey released recently, Master Kong holds a dominant position in China's instant noodle market, with nearly 70 percent of pot noodles sold in the country by this brand.

根据最近发布的调查表明，康师傅在中国方便面市场占主导地位，这个牌子的杯面在国家的销售额占70%。

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The result is that brands matter less: a recent Nielsen survey found that more than sixty per cent of consumers think that stores’ generic products are equal in quality to brand-name ones.

这个结果让品牌本身所带来的影响力减少了：最经NIELSEN的一份调查报告发现，60%以上的消费者认为商店里普通的产品与品牌店的产品质量一样。

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The purpose of the research was to survey consumers on the intensity of cool and brand favorability and secondarily, to rate the brands on ten characteristics of cool.

FORBES: A Breakthrough In Measuring Cool

Specifically, the survey results show that almost half (47 percent) of brand conversations mention media of some kind, with the internet in front (15 percent), followed by TV (13 percent), newspapers (5 percent), magazines (4 percent), radio (2 percent) and posters (1.5 percent).

FORBES: RIP Word of Mouth?

Rolls-Royce was the top ultra-luxury car brand overall, in a 2006 Luxury Institute survey of those wealthy consumers, the most recent such survey.

FORBES: Magazine Article