Promotional strategies to cope with a variety of sale promotions, such as dealer discounts and sponsorship, and consumer use of discount sales, gift, promote try and so on.

促销策略以销售点为主配合多种促销手段达到预期的营销目标，如对经销商提供折扣、赞助等，对消费者采用打折销售、赠送、试用等。

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Mr. Johnson has reversed course on some of his most striking programs, such as eliminating sales promotions in favor of making low prices the chain's standard.

WSJ: Mall Landlords Get a Penney for Thoughts

If this was really about cross-promotion, than NBC should have probably been more patient as Apple has started to experiment more with promotions such as ticket sales for music artists now that music is becoming a more mature offering in the digital store.

ENGADGET: Switched On: Fruit versus fowl

In this space hard hitting promotions such as Easter apparel, White Sales, Back to School and other special events can be featured.

FORBES: J.C.Penney: The Ultimate Solution