Fewer of them are engineers. More are "ambitious non-technologists with a business idea" to change industries such as media, advertising, financial services or fashion.

他们中鲜有工程师，更多的是“雄心勃勃的非技术专家却有经营理念”的人，他们改变各种行业，诸如媒体，广告，金融服务或时装行业等等。

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At some of her magazines, such as time, advertising revenues are down by around 30% compared with this time last year, according to Media Industry Newsletter.

据传媒业时事通讯报导，她的公司经营的某些杂志-比如说《时代》-收入同比下滑了30%左右。

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Conventional communication media such as mass advertising are cost efficient but limited in terms of their ability to evoke personal interaction with consumers.

诸如铺天盖地打广告这样的传统媒介模式是不乏效益的，但若以品牌与消费者的相互影响能力来衡量的话，则其作用十分有限。

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Of course, new media such as the Internet, social media, and SMS advertising also stand to make huge gains in this cycle as they become entrenched media for political advertising based on their highly effective use by Obama in the 2008 election and subsequent evidence of an ability to engage in effective targeting.

FORBES: Five Reasons Why 2012 Will Be A Banner Year For Political Advertising

The firm, headed by Dave McClure, had its usual wide mix of startups in areas such as advertising, travel, digital media, ecommerce and apps.

FORBES: 500 Startups Hatches Latest Batch At Fifth Demo Day

Viewpoint Media Player is an advertising media player that is often bundled with downloads of popular software such as messaging or other services.

MSN: NBCNews.com site help