Or it may have been a reference to the style of coverage, which accelerated the trend of focusing on U.S. winners (of medals and endorsement contracts) while ignoring anonymous foreigners with hard-to-pronounce names.
Also in true SEOmoz style, the company is announcing this round of funding with a series of memes, which include those that reference Captain John Luc Picard, Willy Wonka, and the kid that raises his fist in triumph.