On this basis, we did comparative study on their attitude, cognition and behavior caused by internet advertisement.

在此基础上对三地大学生在网络广告引起的态度、认知、行为等方面进行了比较研究。

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The key to originality is a good command of the theme of advertisement, which is based on the study of the objectives of advertisement, the attribute of information and the psyche of the consumers.

而创意的关键是对广告主题的把握，它完全建立在对广告目标、信息个性及消费心理这三者的分析、研究之上。

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In China, the study of advertising Chinese began in 1980's and the study of advertising English began after those English books on advertisement were translated in Chinese.

我国对广告汉语的研究起步于八十年代，对广告英语的研究则是在对国外广告专著的引进后开始的。

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