This paper describes the connotation, characteristics and the implementation strategy of mass customization.
本文介绍的内涵，特征和大批量定制的实施策略。
And the subject matter of this article is about the type of marketing organizational structure that should be established to support the strategy of mass customization.
因此建立什么样的营销组织结构，以支持大规模定制战略的实施，这是本文要探讨的主要问题。
The, customization service level and production efficiency of mass customization (MC) can be improved by researching of MC operation strategy in view of the supply chain system.
从供应链系统角度对大规模定制（MC）运作策略进行研究，可以提高客户的定制服务水平和大规模定制的生产效率。
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