Some will no doubt remember back to a generation ago, when sponsorship signage on race cars was basically limited to motor oil and beer--STP, Pennzoil, and Anheuser-Busch 's Budweiser were staples.

FORBES: Magazine Article

Some will no doubt remember back to a generation ago, when sponsorship signage on race cars was basically limited to motor oil and beer--STP, Pennzoil, and Anheuser-Busch 's (nyse: BUD - news - people ) Budweiser were staples.

FORBES: Reeling In Sponsors

The most loquacious shoe in the show is Prada's patent-leather "Flame" wedge of last spring, in STP red.

WSJ: High-Concept Enchantments: Review of Shoe Obsession at the Museum at FIT