MTV's 2002 Stayin' Alive campaign to fight the AIDS virus was the largest HIV prevention effort ever attempted globally.

FORBES: MTV's Green Crusade

But given time, like Stayin' Alive, Switch could well be seen by the world's future business and political leaders.

FORBES: MTV's Green Crusade

Stayin' Alive reached 800 million households between July 2002 and March 2003, or roughly two-thirds of the world's television viewers.

FORBES: MTV's Green Crusade