AlthoughStarcomIPlost the telco'sdigitalmediaaccount, Starcom Beijing willcontinuehandlingChinaTelecom's offlinemedia planning andbuyingduties, which it won in Marchlast year.
"When you start to see the age creep up on a show like that, you wonder whether the show is sustainable, " says Laura Caraccioli-Davis, head of entertainment at Starcom, a media planning agency.