As Chief Digital Officer, Brotman has responsibility for Starbucks core digital businesses, including web, mobile, social media, card, loyalty, e-commerce, Wi-Fi, and the Starbucks Digital Network.
In a February interview, Ryan Records, a vice president of payments and cards at Starbucks, highlighted rising amounts of money being loaded on the StarbucksCard, a holiday-season spike in new loyalty program members and strong mobile app downloads as reason to see the unit as being increasingly relevant to Starbucks.