A standard brand is notch down from premium and a notch up from value.

标准品牌是介于优质品牌与经济品牌之间的品牌。

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The company has a high starting point, high quality, high standard brand.

公司一直以高起点、高质量、高标准打造品牌。

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This data reflects user opinions and depends on user entry of standard brand names.

此投票结果根据进入世界品牌消费行列的人们所给出的真实评价而得出。

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On the other hand, if a franchisee insists he has to go above and beyond a brand standard to compete--say, by offering free broadband Internet service or extra pillows--Ledsinger has to know when to say okay. (Chains need to police the impulses to go up market, too, lest their other units suffer by comparison.) The warmth and fuzziness, he hopes, will trickle down.

FORBES: The Motelier

To really live up to its brand promise, Standard Chartered felt it needed to fully understand the effect of its activities on the countries in which it operates.

FORBES: Reinventing The Corporation

Stewart and her brand set the standard for style.

FORBES: Move up http://i.forbesimg.com t Move down