The pop-up practitioners in Manhattan today are more prosaic: during the summer Kellogg Company launched a pop-up in Times Square promoting, inevitably, Pop-Tarts.

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Times Square is crawling with entrepreneurs who dress up as pop-culture characters and try to make a few bucks posing for photos with visitors to the big city.

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The project aims to attract local traders to the area to open businesses, set up pop-up shops and open a food court in the piazza in Exchange Square.

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