In sponsoring sports events, it is not just the media coverage that matters.

在赞助体育赛事方面，重要的不仅仅是媒体报道。

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Sports media is the connection between sports events and public, it also has great values.

体育传媒是体育赛事活动与广大受众之间的联系纽带和桥梁，具有很大的价值和效益。

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According to a new study from the GOP-aligned media firm, viewership habits can be broken down by sports events.

FORBES: Study: Sports Fans Skew Republican

Social media makes Nike an integral part of the conversation around major sports or events.

FORBES: The DNA Of Digital Leaders

Reality TV is one of the big three juggernauts of Social TV (along with events and sports) and personalities tend to drive the brands on social media.

FORBES: American Idol Breaks Social TV Record, Destroys The X Factor [Infographic]