To solve these problems, Sperber and Wilson put forward their Principle of Relevance.
针对这些问题，斯珀伯与威尔逊提出了关联原则。
These two principles are the cognitive principle and the communicative principle. Sperber and Wilson think that people's verbal communication is the process of seeking for relevance.
这两条原则是认知原则和交际原则，斯波伯和威尔逊认为人们的言语交际就是一个寻求关联的过程。
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