It also provides financial assistance for preserving monuments and for the implementation of specific measures in case of emergency.

UNESCO: World Cultural and Natural Heritage

Community-based extensions, however, will offer groups an online name with which they can identify, will serve a specific and valuable purpose, and have the potential for high growth and implementation, hitting the trifecta of success measures for new TLDs: name recognition, utility and volume.

FORBES: What New Top-Level Web Domains Will Succeeed?