Eric Lipset(ph), a 41-year-old salesman of specialty business software, stooped to enter the room and squeezed himself in front of the TV with two other Exeter Democrats - Karen Prior(ph) and Herb Moyer(ph).

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Some of the new business may be in software, Taus says, but others could sprout in specialty agriculture, wood products and other industries.

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Application companies, in the meantime, can hope to see their programs run on many more handsets--and so spend their time building specialty features like new languages for speech recognition or digital-rights software for mobile music sales, Rubin contends.

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