For China to acquire cultural soft power, the road ahead will be long and difficult.

中国要取得文化软体力量，这道路是漫长的、艰巨的。

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Entering the 21st century, cultural factors as "soft power," like "hard power" such as economy and military, play an important role as a manifestation of the competitiveness of countries or regions.

进入21世纪，文化因素作为“软实力”与经济、军事因素等“硬实力”一样，在体现国家或地区的竞争力上起着重要的作用。

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In contrast, soft power refers to a reliance on exporting cultural and ideological values to expand U.S. influence in a much more subtle fashion.

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China's government grasps the importance of cultural ties: it has funded hundreds of Confucius Institutes to teach Chinese and nurture China's soft power.

ECONOMIST: Schumpeter