Is there really any return on the investment of time and money that goes into trying to use social media for marketing?

以营销为目的投入到尝试使用社交媒体的时间和金钱真的有任何回报吗？

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Advocacy, referrals, positive endorsements, reviews, loyalty, these are the metrics that can be directly linked to social customer service among many other tangible outcomes, including return on investment (ROI).

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How do we define return on investment beyond financial returns, in terms of social impact and corporate responsibility?

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