Undertaking news planning, taking part in the joint activities of different media and organizing proper social activities are good ways to improve product quality and perform their social functions.

进行新闻策划、参与媒体联动、适当组织社会活动是媒体提高产品质量、履行社会职能的良方；

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Lots of corporations are still sectioning off digital and social media functions as separate units, making it more difficult to tie their work back to the bigger-picture strategy of the organization.

FORBES: Memo to Digital Experts: Broaden Your Horizons