Despite the social changes in our culture including divorce rates and cohabitation statistics, in a wide range of surveys 95% of people say that marriage is important to them.

虽然社会文化一直在变化，离婚率和同居人群均在攀升，但据大范围调查显示95%的人仍然认为婚姻是很重要的。

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Secondly,Pepsi's culture of mass marketing of a brand heavy CPG product willneed severe changes of internal culture to embrace social marketing--where success lies in letting go of control.

其次，百事可乐的极为依赖品牌的CPG产品大众营销的文化将需要内部剧烈变化，才能真的接受社会营销。 因为社会营销的成功仰仗于放开手，交由大众去做。

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Conclusions: The main reasons of culture shock are communication barriers, changes in social role and individual differences in adaptive capacity.

结论文化休克产生主要原因是沟通交流障碍、社会角色的改变和个体应对能力的差异。

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