Now, Social Key will unite the best context from social networks with the business framework of traditional data, enabling enterprises to build even stronger relationships with customers and close more deals, faster.

FORBES: There's Something Big Missing From LinkedIn

Beyond this is a more strategic value view of applying social business methods in a wider context.

FORBES: Constellation Research Group's Maturity Model for Social Business

These four forms, and combinations thereof, help to explain why people understand Social Business very differently, or do not grasp the basis of value of interacting in a social context I casually refer to this sort of misunderstanding as a Great Disconnect.

FORBES: Four Elementary Forms of Sociality Impacting Trust and Relationships