"This is about choice and we believe in the democratic process," Chief Executive Jim Skinner told a packed room at its shareholders' meeting, to an enthusiastic wave of applause.

“我们坚信在国内市场的运作中，这是我们的选择，”首席执行官吉姆·斯基那在股东会议上提议，并得到阵阵支持的掌声。

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Perhaps Mr Bell had the same thing on his mind: he usually introduced Jim Skinner, the 60-year-old vice-chairman, to visitors as the "steady hand at the wheel".

也许贝尔先生也在考虑同样的问题：他向来访者介绍60岁的副总裁吉姆·斯金纳时总是称他为“掌舵高手”。

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CEO Jim Skinner's presumed successor, Mike Roberts, quit in 2006, reportedly complaining that Skinner was not clear enough about his intended succession schedule.

前CEO吉姆·斯金纳看中的继任者麦克·罗伯茨于2006年辞职，据报道，他曾报怨过斯金纳对他的继任安排不够确定。

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"McDonald's performance for the year reflects our ongoing commitment to continuous improvement, " said chief executive Jim Skinner.

BBC: A broader menu has helped the chain appeal to new customers