A more efficient approach is to consolidate the data so that disparate data systems form a single view of the data (for example, creating a single consolidated database to store customer information).

更为有效的方法是对数据进行整合，以便异类数据系统能形成单个数据视图(例如，创建单个经过整合的数据库来存储客户信息)。

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One of those objectives is to provide the customer with a single, complete view of the company and its extended channels.

其中一个目标是为客户提供一个单一，完整地反映公司及其扩展渠道。

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It will retain the synergies that come from having a single view of the customer including knowledge about customer purchases, preferences, and ratings.

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This gets beyond a 360 degree view of the customer to creating a single system of engagement corporate-wide.

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