In less time than it takes to buy, sign and mail a Christmas or birthday card to a single person, you can send news or a gift to your entire social graph.

因为你在比为一个人购买、填写和寄出一张圣诞贺卡或生日贺卡更短的时间内，便可以将新闻或礼物发送给社交图中的每一个人。

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They want every single person in this country to walk around with an ID card.

BBC: Cameron's data speech in full