abstract:The Global Food Marketplace (French: Salon International de l’alimentation, or SIAL) is a public fair, which specializes in the food processing industry. This event was first held in 1964 in Paris.
Mr. Chng's daughter Jocelyn first decided to introduce the company's products to the foreign market when she attended the SIAL exhibition in Paris in 1992, noting that there was a clear interest in Asian food.