Below is a video showing Need for Speed: Shift on the Verizon Wireless Droid X, which is a good example of a brand crossing over to multiple audiences.

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If you have a really large project, with hundreds of clips, pressing (and holding) shift will present a zoomed-out view, where each pad now represents an 8 x 8 section of a project, letting you quickly jump about to different parts of the session.

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